Via DesignTaxi, I saw a smart ad campaign providing it's always time for a McFlurry (as if we needed to be reminded). A timely version could have been "Argentina Wins. {McFlurry} Spain Wins. {McFlurry}"
With a middle-aged mindfulness towards calories, I was reflecting on how comfort food is also celebratory food. If your aunt dies, people are showing up with banana bread, baked ziti, and cake. If you win the lottery, you're not eating the opposite of that. Like, when your numbers hit that's not the day you're eating a salad.
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