Aside from a lot of sport, I've realized during the Olympics coverage that I'm also watching a lot of commercials. Fortunately (or due to the expected audience), many have an almost Super Bowlesque quality. However, I've also noticed I'm watching lots of political ads. What cruel timing that years of the summer games coincide with presidential election years. And I'm in Massachusetts, not even a swing state. The one playing most often, supporting Barack Obama, features Mitt Romney singing "America the Beautiful" terribly off-key. How do they expect us to support Team USA with that in our heads?
Another category of commercials relays how hard the athletes have worked. Hitting the pool at dawn, alone with the weights, nursing injuries, etc. Well, duh. Honestly, I'm not fully sure of such ads' exact message. The sacrifice the athletes have made? Hopefully not that with enough hard work "anyone" could become an Olympic athlete (the more common non-athletic version are variations on "you, too, could be rich"). Certainly not true, that hard work, that total dedication every day over years is necessary, but not sufficient. How many unknown unnamed countless others have put in the same number of hours of those who will be standing on the podiums? They are not in London this week. Their times may be within seconds of the world record for all we know. But there are just only so many spots on the national team.
I thought of a New York Times Magazine article a few years ago profiling, essentially, the machine that identifies basketball talent. It starts with preteens. Across the country, there must be - how many? - untold numbers of kids, spending everyday shooting baskets at a hoop, hoping its the start of a path that will eventually lead to a pro contract. For most nothing will ever come of it. Some will effectively win the lottery, go the NBA, and will then be able for the camera to recall those long hours alone every day in the gym practicing free throws, and testify how worth it it was. But we'll never see all the others who took the same number of shots and have nothing to show for a wasted youth.
So price of a even the possibility of Olympic success is, probably, the majority of a hopeful's young life in devotion to the perfection of their sport.
The price of a president campaign? Presidential candidates spend hundreds of millions of dollars. Millions even to lose the primary. You'd better be prepared to spend an obscene amount just to run and most likely, statistically, it will all be for nothing.
For both athletes and political candidates, it's an all-pay auction. Everyone is putting forward, above some threshold, an exorbitant payment. Yet history won't remember most, only the few winners.
The difference? It's the athletes own time, their loss of a "normal" life. The political candidates funds are usually largely donated - it's instead someone else's loss. They're not really sacrificing.
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